Breathtaking photos and beautiful designs may grab someone’s attention, but it’s
your words that will entice them to invest in your services.
Early mornings, Peloton workout, cuddles with my kids, breakfast smoothies, family dinners, reading in bed, and face masks.
Chatting with other business owners on podcasts, writing in my copy cave, doing laundry, reading, out dancing with my hubby, walking with my daughter, and driving my son to hockey (again).
Working myself to death, fluff in writing, over-hyped sales, comparison, and vanity metrics.
Kindness & integrity, working smarter - not harder, data, copy that converts, planning (“If you fail to plan, you are planning to fail”~Ben Franklin,) manicures, and stories.
I’m not throwing spaghetti at the wall to see what sticks (although my teenage son thinks that sounds like fun).
I use my research and interview skills, conversion copywriting techniques and tailored marketing strategies to help businesses like yours grow and perfect how they connect with the people they serve.
Forget plastering salesy hype all over your online space -- this is about ethically and authentically sharing your message with the right people.
I use research, strategy and storytelling to help you share your message and expertise in a way that has people lowering their coffee as they slow their scroll and realize that YOU are exactly what they’ve been looking for.
Words that sound good just don't cut it. You need tailored messaging that conveys your experience and expertise in a compelling way, targeted to your ideal audience.
A backlog of podcasts
Guac & chips (always)
7 Habits of Highly Effective People
water ...and lots of it!
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Where I stand on the super important stuff... Agree / disagree?
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