Inspiring Action
What is the difference between content marketing and copywriting? Content educates, engages and entertains, while copy sparks action.
I've studied conversion copywriting, which aims to convert a reader to take a specific action (buy, subscribe, sign up, etc.) using information about the audience, creativity and persuasion techniques.
Content Marketing Strategist,
Symphony Talent
“Her work always exceeded my own expectations, as well as our clients.
Through her own expertise, I was also able to learn from her along the way.”
Christine Thorsen
Director of Grant Programs,
Memorial Healthcare System
“Kathleen is ... easygoing, flexible and dependable - and adds pizzazz to each and every project.
I would recommend her expertise for your writing needs without hesitation.”
Christine Heft
Former editor at The Miami Herald
Writer/Editor, Embry-Riddle Aeronautical University
“Kathleen has "it." Talk to her for a few minutes (or less) and you'll see exactly what I mean.
Then HIRE HER.
You will NOT be sorry.”
Jon O’Neill
Real Clients. Real Experiences.
“Kathleen has been a tremendous help to the media relations and branded content team at Jackson Health System for many years. As a writer, journalist, and communications professional, she knows how to create genuine relationships and conduct compassionate interviews, while also telling a beautiful story, whether it’s highlighting our patients or experts.
We’re so proud to work with such a talented writer and storyteller, and we thank her for all her hard work and dedication in helping tell the stories at Jackson!”
Krysten Brenila
Branded Content Manager & Media Relations
Jackson Health System