copywriting

June 22, 2022

You have about10 secondsto reel readers in. No pressure.   Your copy holds the power to connect, engage and sell. But to harness that power, you have to get the message right.  It takes more than a laundry list of credentials and impassioned prose to make an impact and inspire action. Your copy has to: […]

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You have about
10 seconds
to reel
readers in.

No pressure.

 

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Your copy holds the power to connect, engage
and sell.

But to harness that power, you have to get the message right

It takes more than a laundry list of credentials and impassioned prose to make an impact and inspire action. Your copy has to:

✅ catch the attention of the right people

✅ speak their language

✅ show why you are the right person to help them

✅ build trust 

✅ AND keep them interested every step along the way. 

All in the milliseconds before they continue scrolling or hop to another browser and onto someone else’s online doorstep. 

And it should strategically align and
support your business goals
.
(Because you’re not growing a hobby
— you’re growing a business.)

But nailing the right message takes research, strategy and time — a lot of time. 

I craft tailored copy and provide brand strategy for health & wellness providers, coaches and businesses so they can connect with the people they serve — and get them to take action (aka: join your list, book an appointment or finally click buy). 

I use my journalism and marketing skills — leveraging  research, storytelling and strategy — to make it happen. 

No more wasted hours staring at a blank screen or surrounded by an overwhelming stack of notes unsure of how to tie everything together. Let’s make your words work for you.  

Boost your business (and confidence) by finally nailing your message and use it to grow your bottom line — so you can do more of the work you love.

Trusted by


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Ready to *finally* nail your copy so that it does some of the
heavy lifting (aka selling) for you?

Get the right strategy and words for your business to grow.

 

Give me some direction


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Website Audit

Don’t have the time or money to overhaul your website? Let’s do a quick — but thorough — audit of your site so I can suggest messaging and other changes that you can make today. Let’s make the most of what you have.

I want the whole shabang


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Brand messaging
& web copy

This weeks-long package includes detailed research into your market, your ideal patients/clients/customers and your expertise to help you find your messaging sweet spot. You’ll walk away with a detailed messaging guidebook specific and up to 5 pages of web copy written and ready to go.

Help me with something else


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VIP DAY

Have a unique — or urgent — project that can’t wait? Let’s pick a day where I’m focused solely on helping you get the copy you need to move your project forward.

 

Other Copy Needs

I also take on a few content creation projects on a retainer basis.
However, in order to give each client the best experience and my undivided attention, I only work with a few of these clients at a time. 

If you’re interested in a long-term, retainer-based project or want to discuss another project,  complete this form and I’ll let you know if I have availability.

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so hot right now

I'm Kathleen,
your new story & strategy-obsessed friend.

As a former journalist and copywriter for nearly 20 years, I’ve seen firsthand the magic and power of words. The right copy – infused with your expertise & personality – can help you stand out, show up with confidence, and build your business with more clarity and ease. 

Let’s master your message and craft copy that connects with the right people so you can grow your small & mighty business.

more about me

hey there!

Copy & Content Checklist

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Do This Before You Sit Down to Write Anything For Your Business

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Copy Checklist

Write effective copy every time. Use the same checklist I use to review my copy before I send it out into the world. 

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    Web copy & brand messaging for health, wellness & creative entrepreneurs. 

    KATHLEEN FORDYCE

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