So your message finally works the way it should.
Messaging clarity for businesses in motion
You know what the page should do.
Guide the buyer.
Make the value clear.
Support the sale without slowing customers down.
Instead, it feels more like this:
“We’ve evolved as a business, but the website hasn’t kept up.”
“The messaging is… fine. It just doesn’t have any energy—or anything that really sets us apart.”
“Sales is overwhelmed answering the same questions on calls. Shouldn’t our site be doing more of that work?”
“We can see what’s working in the sales process—we just haven’t translated it to the website yet.”
“We keep adding more content, but we don’t actually know what should be on the page, what shouldn’t, or what to say when. At this point, we’re throwing everything in but the kitchen sink.”
This isn’t about finding better words.
It’s about deciding what matters—based on how your business actually works, your sales cycle, and what persuades your buyer.
I help B2B teams identify the core message their buyer needs, set a clear hierarchy around it, and turn that into conversion pages that pull their weight, supporting real buying decisions.
So you walk away with a page you’re proud to share.
One that supports sales instead of creating more work.
And gives you something solid to build from as the business keeps moving.
This is for when the message is mostly there and you need decisive progress.
We use the day to tackle one clearly defined priority—often a key page, but sometimes a small set of tightly related assets—so things finally move forward.
Common uses include:
- Drafting or revising a key conversion page
- Tightening messaging across a few core pages
- Aligning a page with sales insight, emails, or a pitch deck
- Cleaning up structure, flow, and emphasis where the message is almost there
The scope is agreed in advance. The goal is momentum.
Choose this if:
- You already have a good sense of the core message
- You need high-quality execution without a long process
- You want progress you can use immediately
Timeline: 1 working day
(+ deep-dive prep meeting before your big day and a review meeting on day 3 to wrap it all up)
👉Investment: $997
This engagement is about speed and clean execution.
VIP Sprint
This is for moments when the message itself is the problem—not just the writing.
We get clear on:
- What your buyer needs to understand first
- What the page is actually responsible for doing
- What belongs on the page—and what’s been hanging around out of habit
Then we turn that clarity into a high-impact conversion page that finally feels resolved.
Choose this if:
- You’re not aligned on what to lead with
- The page has been revised endlessly and still isn’t landing
- The business or product has evolved, but the copy hasn’t
- Internal opinions are slowing everything down
Timeline: 2–3 weeks
👉 Investment: $3,500
Core Messaging & Conversion Page Sprint
Ways I can Help Your Business
Two focused offers. Each designed for a different kind of stuck.
Not sure which is right for you?
A quick call is usually enough to untangle what’s actually slowing things down—and whether either option makes sense right now.
👇 Get on my calendar below.
Trusted By:
Content Marketing Strategist,
Symphony Talent
“Her work always exceeded my own expectations, as well as our clients.
Through her own expertise, I was also able to learn from her along the way.”
Christine Thorsen
Director of Grant Programs,
Memorial Healthcare System
“Kathleen is ... easygoing, flexible and dependable - and adds pizzazz to each and every project.
I would recommend her expertise for your writing needs without hesitation.”
Christine Heft
Former editor at The Miami Herald
Writer/Editor, Embry-Riddle Aeronautical University
“Kathleen has "it." Talk to her for a few minutes (or less) and you'll see exactly what I mean.
Then HIRE HER.
You will NOT be sorry.”
Jon O’Neill
Real Clients. Real Experiences.
“Kathleen has been a tremendous help to the media relations and branded content team at Jackson Health System for many years. As a writer, journalist, and communications professional, she knows how to create genuine relationships and conduct compassionate interviews, while also telling a beautiful story, whether it’s highlighting our patients or experts.
We’re so proud to work with such a talented writer and storyteller, and we thank her for all her hard work and dedication in helping tell the stories at Jackson!”
Krysten Brenila
Branded Content Manager & Media Relations
Jackson Health System
