Breathtaking photos and beautiful designs may grab someone’s attention, but it’s
your words that will entice them to invest in your services.
Early mornings, Peloton workout, cuddles with my kids, breakfast smoothies, family dinners, reading in bed, and face masks.
daily rituals
Chatting with other business owners on podcasts, writing in my copy cave, doing laundry, reading, out dancing with my hubby, walking with my daughter, and driving my son to hockey (again).
YOU CAN FIND ME:
Working myself to death, fluff in writing, over-hyped sales, comparison, and vanity metrics.
I'm NOT ABOUT:
Kindness & integrity, working smarter - not harder, data, copy that converts, planning (“If you fail to plan, you are planning to fail”~Ben Franklin,) manicures, and stories.
I BELIEVE IN:
I’m not throwing spaghetti at the wall to see what sticks (although my teenage son thinks that sounds like fun).
I use my research and interview skills, conversion copywriting techniques and tailored marketing strategies to help businesses like yours grow and perfect how they connect with the people they serve.
Forget plastering salesy hype all over your online space -- this is about ethically and authentically sharing your message with the right people.
I use research, strategy and storytelling to help you share your message and expertise in a way that has people lowering their coffee as they slow their scroll and realize that YOU are exactly what they’ve been looking for.
Words that sound good just don't cut it. You need tailored messaging that conveys your experience and expertise in a compelling way, targeted to your ideal audience.
A backlog of podcasts
listening:
Guac & chips (always)
CRAVING:
7 Habits of Highly Effective People
READING:
water ...and lots of it!
DRINKING:
This is Us
watching:
Currently
My favorite part of the job was getting to ask people endless questions that got to the heart of a story. Knowing the right questions to ask -- and how to ask them -- is something I still do today as I help my clients hone and finesse how they present themselves and their businesses to the world.
When the news industry began to take a nosedive, I went to work in-house at two large healthcare systems (one in Miami and one of the largest in the country based in New York).
I wrote everything from talking points for the president & CEO, patient stories, and articles and web copy that shared the latest medical technologies and doctors’ expertise.
I branched out on my own in 2011 and never looked back.
Each project I’ve tackled has taught me something new about writing and marketing. Some favorite projects include:
- Collaborating with a tech company, an innovative health system and a team of talented UX designers to create an app that was consumer focused -- breaking some of the traditional industry standards -- and empowers patients to manage their healthcare from their phone.
- Serving as editor for a daily content site for one of Maria Shriver’s non-profit projects, The Shriver Report.
- Interviewing 150+ doctors in order to share their expertise and experience in engaging online bios when they joined a healthcare system, by interviewing them and helping them figure out what makes them stand out from others.
The Full Story
coffee
BEACH
EARLY BIRD
E-Reader
POPCORN
cake
LIME LACROIX
TEA
mountains
night owl
Physical Book
CHOCOLATE
Candy
PELLIGRINO
Where I stand on the super important stuff... Agree / disagree?
This That
or
“Her work always exceeded my expectations, as well as our clients. Through her own expertise, I was also able to learn from her along the way.
Simply put, Kathleen is dedicated and passionate about what she does and it shows in the work that she produces.”
THE REVIEWS
so they say:
Get stories & marketing strategies to inspire your business & life delivered to your inbox each week. I get a little more personal and spill my copy secrets in these emails to help you work smarter, not harder.
Because you have a life to get back to -- the one beyond your computer screen.
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