Clinical storytelling and messaging clarity for healthcare and health tech brands.
Portfolio
Here’s a sampling of work that reflects how I help healthcare teams translate clinical expertise and technical innovation into clear, credible stories — whether for sales conversations, partner outreach, recruiting, or patient engagement. Every project combines SME interviews, narrative development, and strategic messaging to support both clinical and commercial goals.
The Super Bowl, a Brain Aneurysm, and the Team That Saved a Life
Patient-centered clinical story highlighting the use of advanced microsurgical techniques to treat a ruptured brain aneurysm — blending human narrative with complex neurosurgical care and expert team collaboration.
👉 Read the story
Clinical Storytelling & Outcomes
FDA-Approved Sickle Cell Therapy Gives Teen a New Life
Campaign story humanizing a newly FDA-approved treatment for sickle cell disease, blending patient experience with scientific accuracy and accessible, emotionally resonant storytelling developed in collaboration with clinical stakeholders.
👉 Read the story
Clinical Storytelling & Outcomes
Peloton Careers Site Rewrite
SME-driven messaging development for Peloton’s corporate careers website. Conducted stakeholder interviews with cross-functional leaders to refine brand voice, clarify positioning, and develop recruiting-focused narratives that reflect Peloton’s growth and mission.
👉 View the Site
Jackson Health System: World’s Smallest Heart Pump Patient Story
Memorial Sloan Kettering (MSK): Banding with Cancer Specialists Worldwide
Memorial Sloan Kettering (MSK): Women in Tech Profile
WebMD: Breast Cancer & Chemicals
Beating Childhood Cancer
Employer Brand Messaging
Clinical Expertise Storytelling
Narrative-driven feature highlighting MSK’s global clinical partnerships in breast cancer research — blending clinical depth with accessible, story-led content aimed at both prospective recruits and stakeholders.
👉 Read the story
Patient-centered clinical story showcasing the use of Impella heart pump technology to save a critically ill patient — blending human narrative with advanced cardiac technology and multidisciplinary team expertise.
👉 Read the story
Medtech & Clinical Outcomes
Educational article unpacking emerging medical research for patient audiences — demonstrating ability to translate complex medical science into clear, accessible content.
👉 Read the story
Research-Driven Information
Leadership profile highlighting technology innovation within cancer care. Interviewed technical and clinical SMEs to shape an institutional narrative reflecting MSK’s cross-disciplinary approach and brand values.
👉 Read the story
SME Profile & Brand Storytelling
Organizational Clinical Storytelling
Development of annual report content showcasing medical leadership, clinical outcomes, and care innovation across a major health system. Structured for multi-stakeholder audiences — from clinicians to board members to the community.
👉 Read excerpt of report
Memorial Healthcare System Annual Report (Excerpt)
Patient-centered clinical story showcasing the expertise of pediatric cancer teams — blending human narrative with multidisciplinary team expertise.
👉 Read the story
SME Profile & Patient Narrative
Trusted By:
