Clinical storytelling and messaging clarity for healthcare and health tech brands.

Portfolio

Here’s a sampling of work that reflects how I help healthcare teams translate clinical expertise and technical innovation into clear, credible stories — whether for sales conversations, partner outreach, recruiting, or patient engagement. Every project combines SME interviews, narrative development, and strategic messaging to support both clinical and commercial goals.

Peloton Careers Site Rewrite

SME-driven messaging development for Peloton’s corporate careers website. Conducted stakeholder interviews with cross-functional leaders to refine brand voice, clarify positioning, and develop recruiting-focused narratives that reflect Peloton’s growth and mission.

👉 View the Site

Jackson Health System: World’s Smallest Heart Pump Patient Story

Memorial Sloan Kettering (MSK): Banding with Cancer Specialists Worldwide

Memorial Sloan Kettering (MSK): Women in Tech Profile

WebMD: Breast Cancer & Chemicals

Beating Childhood Cancer

Employer Brand Messaging

Clinical Expertise Storytelling

Narrative-driven feature highlighting MSK’s global clinical partnerships in breast cancer research — blending clinical depth with accessible, story-led content aimed at both prospective recruits and stakeholders.

👉 Read the story

Patient-centered clinical story showcasing the use of Impella heart pump technology to save a critically ill patient — blending human narrative with advanced cardiac technology and multidisciplinary team expertise.

👉 Read the story

Medtech & Clinical Outcomes

Educational article unpacking emerging medical research for patient audiences — demonstrating ability to translate complex medical science into clear, accessible content.

👉 Read the story

Research-Driven Information

Leadership profile highlighting technology innovation within cancer care. Interviewed technical and clinical SMEs to shape an institutional narrative reflecting MSK’s cross-disciplinary approach and brand values.

👉 Read the story

SME Profile & Brand Storytelling

Organizational Clinical Storytelling

Development of annual report content showcasing medical leadership, clinical outcomes, and care innovation across a major health system. Structured for multi-stakeholder audiences — from clinicians to board members to the community.

👉 Read excerpt of report

Memorial Healthcare System Annual Report (Excerpt)

Patient-centered clinical story showcasing the expertise of pediatric cancer teams — blending human narrative with multidisciplinary team expertise.

👉 Read the story