Bringing healthcare expertise to life through clear, story-driven content
services
Healthcare content isn’t just about writing — it’s about making complexity understandable, credible, and meaningful to the people who need to see its value.
My approach combines healthcare experience with a journalist’s skill for finding the story and shaping it into content that helps teams communicate clearly with patients, providers, decision-makers, and leadership.
From early conversations to final deliverables, I help health tech, digital health, and healthcare companies tell the stories behind their solutions — so people see not just what you do, but the difference it makes.
Sales Content & Solution Brief Package
👉 Starting at $2,000
Narrative-driven sales content — including solution briefs, customer one-pagers, and landing page copy — designed to help teams communicate value at every stage of the conversation.
Deliverables:
• Messaging review
• SME input & interviews
• Full draft + 1 revision round
• Final copy ready for design
Case Study Package
👉 Starting at $1,500
End-to-end customer story development that highlights real-world outcomes and builds trust with buyers, partners, clinicians, and leadership teams.
Deliverables:
• SME interview & prep
• Narrative development
• Full draft + 1 revision round
• Final copy, design-ready
Quick-turn review and refinement of existing customer stories, solution briefs, or sales content. Perfect for teams with good drafts that need sharper messaging for upcoming sales conversations.
Deliverables include:
• Review of 2–3 existing content assets
• Light Voice of Customer research where possible (quick stakeholder or SME calls, if helpful)
• Narrative tightening & messaging refinement
• 1 revision round after draft delivery
• Final copy, design-ready
👉 Pricing: Contact for Summer Pilot Details
Messaging Refresh — Summer Pilot Offer (Limited Availability)
Optional Add-On: Leadership Profiles
Founder stories or executive bios developed as part of larger content packages — for websites, investor decks, speaking engagements, or media kits.
Ways to Work Together
Trusted By:
How We Work Together
1 — Listen & Uncover
Every engagement starts with conversations — not just about what your solution does, but how you explain it, where people get stuck, and where the real value lives. I ask the questions that surface insights, stories, and details that often get overlooked. I often include or review light Voice of Customer conversations — short interviews or SME discussions that help uncover the details, phrases, and perspectives that resonate with buyers and stakeholders. These insights shape stronger, more relevant narratives that support business conversations.
2 — Shape the Story
I develop a clear narrative that translates complex clinical expertise into content that’s accurate and compelling, framed for the patients, clinicians, leaders, or decision-makers you need to reach.
3 — Create & Refine
We collaborate closely through draft reviews, refining not just the language but also how your solution is positioned and explained so the story is clear and confident.
4 — Deliver & Support
The final content is delivered polished and ready to use, with ongoing collaboration available as your needs and your audience's conversations evolve.
Content Marketing Strategist,
Symphony Talent
“Her work always exceeded my own expectations, as well as our clients.
Through her own expertise, I was also able to learn from her along the way.”
Christine Thorsen
Director of Grant Programs,
Memorial Healthcare System
“Kathleen is ... easygoing, flexible and dependable - and adds pizzazz to each and every project.
I would recommend her expertise for your writing needs without hesitation.”
Christine Heft
Former editor at The Miami Herald
Writer/Editor, Embry-Riddle Aeronautical University
“Kathleen has "it." Talk to her for a few minutes (or less) and you'll see exactly what I mean.
Then HIRE HER.
You will NOT be sorry.”
Jon O’Neill
Real Clients. Real Experiences.
