Bringing healthcare expertise to life through clear, story-driven content
services
Healthcare content isn’t just about writing — it’s about making complexity understandable, credible, and meaningful to the people who need to see its value.
My approach combines healthcare experience with a journalist’s skill for finding the story and shaping it into content that helps teams communicate clearly with patients, providers, decision-makers, and leadership.
From early conversations to final deliverables, I help health tech, digital health, and healthcare companies tell the stories behind their solutions — so people see not just what you do, but the difference it makes.
Sales Content & Solution Brief Package
Narrative-driven copy designed to help your team clearly communicate value at every stage of the sales cycle.
What’s included:
- Messaging review
- SME interviews
- Solution briefs, one-pagers, or landing page copy
- Full draft plus one revision
- Final files ready for design
Great for sales enablement, funding decks, or pre-launch clarity. Get content that aligns your team and moves deals forward.
2-Day Copy Sprint
A focused, two-day engagement to upgrade your messaging, sharpen your assets, and walk away with copy that’s ready to use — whether you need to drive leads, support sales, or prep for a big meeting or launch.
Ideal for:
- Landing page copy
- Messaging refresh
- Turning existing material into a case study
Day 1: Strategy call to align on goals and review materials
Day 2: You get polished, ready-to-use copy and a walkthrough for feedback
You’ll get a prep checklist before we meet so we can hit the ground running. I’ll handle the writing while you tackle other to-do list items or attend meetings.
👉Investment: $1,000–$1,200 depending on scope
Get high-impact content without the wait — and start seeing results right away.
Close the year with a story that sells.
For health tech teams who need to showcase results, build trust, and support sales before the year wraps.
What’s included:
1 customer story (from interview to polished copy)
1 sales slide (pitch deck ready)
1 copy block (for social, email, or website)
Timeline: 10 business days
(from client interview call)
👉 Investment: $1,500 flat
You’ll get everything you need to turn a great client result into a sales asset that works across your funnel. Limited availability through December.
Q4 Case Study Sprint
Optional Add-On: Leadership Profiles
Founder stories or executive bios developed as part of larger content packages — for websites, investor decks, speaking engagements, or media kits.
Ways to Work Together
Trusted By:
How We Work Together
1 — Listen & Uncover
Every engagement starts with conversations — not just about what your solution does, but how you explain it, where people get stuck, and where the real value lives. I ask the questions that surface insights, stories, and details that often get overlooked. I often include or review light Voice of Customer conversations — short interviews or SME discussions that help uncover the details, phrases, and perspectives that resonate with buyers and stakeholders. These insights shape stronger, more relevant narratives that support business conversations.
2 — Shape the Story
I develop a clear narrative that translates complex clinical expertise into content that’s accurate and compelling, framed for the patients, clinicians, leaders, or decision-makers you need to reach.
3 — Create & Refine
We collaborate closely through draft reviews, refining not just the language but also how your solution is positioned and explained so the story is clear and confident.
4 — Deliver & Support
The final content is delivered polished and ready to use, with ongoing collaboration available as your needs and your audience's conversations evolve.
Content Marketing Strategist,
Symphony Talent
“Her work always exceeded my own expectations, as well as our clients.
Through her own expertise, I was also able to learn from her along the way.”
Christine Thorsen
Director of Grant Programs,
Memorial Healthcare System
“Kathleen is ... easygoing, flexible and dependable - and adds pizzazz to each and every project.
I would recommend her expertise for your writing needs without hesitation.”
Christine Heft
Former editor at The Miami Herald
Writer/Editor, Embry-Riddle Aeronautical University
“Kathleen has "it." Talk to her for a few minutes (or less) and you'll see exactly what I mean.
Then HIRE HER.
You will NOT be sorry.”
Jon O’Neill
Real Clients. Real Experiences.
